Your brand and your website come from the same two people.Built
together.
An identity and a website are usually bought from two different suppliers, and the brand starts to drift at the handover. aidar.design runs them as one project. Dalida sets the strategy, and Aidar designs the identity and builds the site.
Two people on
every project.
Aidar Amrekulov
Aidar has worked in graphic design for more than 10 years and in brand identity for more than 8. He founded aidar.design and leads both the design and the build on every project.
An identity and a website belong in one project because the website is where an identity gets tested. A colour that looks right in a guideline can fail contrast on a form field, and a typeface chosen for a logo may not read at body size. When one person makes both, those problems are solved in the design instead of found in the handover.
Based in Lisbon, he works with clients in 11 countries.
Dalida Murat
Dalida has more than 10 years of experience building brands for multinational organisations. At Lactalis she led five strategic dairy brands and a team of four, launched 14 new products in 2015, and took a global brand into a new market. She also migrated a market-leading local brand into a new one, with 3% growth on the previous year.
Her work covers the full brand cycle: strategy and budgeting, brand P&Ls, category management for the largest retail chain, and brand communication from copy to packaging, grounded in market studies turned into consumer insight. At aidar.design she leads brand strategy and positioning on every project.
“I believe in strong brands that need no explanation. They connect the customer's problem to your solution at a glance, through strategic differentiation.”
- 10+
- years in graphic design
- 8+
- years in brand identity
- 11
- countries our clients are in
- 3
- projects at once, at most
How a project
runs.
Strategy comes before design.
Every project starts with a strategy session on your positioning, your competitors and what the brand has to say. Discovery and strategy take the first two weeks, and you sign off the strategy before any design starts.
Brand and web are one project.
Identity takes 3 to 5 weeks, a website 4 to 6, and both together 7 to 9. When a colour or a typeface fails on a real page, Aidar changes the rule instead of defending it.
Two people, three projects at most.
Aidar does most of the design work, so capacity is limited and we never run more than three projects at once. You deal with the two of us from the first call to the handover, with no account managers in between.
You own everything.
Every deliverable gets two structured rounds of revisions. Once the project is paid, the logos, source files and website are yours in full. Nothing is licensed back to us.
“Aidar was a pleasure to work with. He gave timely feedback and constantly checked in regarding communication and expectations. He exceeded expectations with his design and logo guide.”
Who we work best with.
Growing businesses, from startups to established companies, in 11 countries.
If we're not the right fit, we'll say so on the first call.
You want brand and web made together
That is where the studio works best. We also build websites on existing brands, after auditing them first.
You can give timely feedback
A discovery session, quick feedback and trust in the process are all we ask for. We handle everything else.
If this sounds like
the right fit,
let's find out.
In a free 30-minute call, Aidar will show you where your identity and website are costing you clients. Afterwards, you'll get a one-page summary with your top three fixes. If we're not the right match, we'll tell you that too.
No pitch deck and no hard sell.