Rebrand · Brand Guidelines
Purple Squirrel
An executive search firm whose cartoon mascot looked like a smaller, more casual company. The new mark keeps the squirrel and holds up from a badge to a billboard.
View case study : Purple SquirrelBrand identity & web design for growing businesses
We turn great ideas into brands people remember.
Right now, your website, social pages and sales materials may each look like a different company. We design your brand identity and website as one project, so every first impression matches the work you do.
The first check
Before they buy, they look you up.
LinkedIn first. Then your website. Then the deck you sent.
Different logo
Different colours
Different tone
“Are these even the same company?”
What they see
Three places. Three different companies.
Different logo, colours and tone. Your buyer notices and says nothing.
What they think
“Are these even the same company?”
Doubt arrives before you've said a word. It shows up later as a lower price, a slower decision, or silence.
The quiet loss
They never tell you why.
They simply choose someone who looked more certain.
But it doesn't have to look like this.
The system
One company, on every screen.
Different logo
Different colours
Different tone
“Are these even the same company?”
Illustrative example. Northfield is a fictional company.
01
One logo, one palette, one voice.
Your profile, website and deck now look like the same company.
02
Rules your team can follow.
Brand guidelines, so the next deck, post or page still looks like you.
03
A website that backs up the first impression.
Designed from the same brand, so your website matches everything people have already seen of you.
Before they buy, they look you up. LinkedIn first. Then your website. Then the deck you sent.
Three places. Three different companies. Different logo, colours and tone. Your buyer notices and says nothing.
“Are these even the same company?” Doubt arrives before you've said a word. It shows up later as a lower price, a slower decision, or silence.
They never tell you why. They simply choose someone who looked more certain.
But it doesn't have to look like this.
One company, on every screen.
One logo, one palette, one voice. Your profile, website and deck now look like the same company.
Rules your team can follow. Brand guidelines, so the next deck, post or page still looks like you.
A website that backs up the first impression. Designed from the same brand, so your website matches everything people have already seen of you.
The three browser windows above are an illustrative example of a fictional company, Northfield.
How we work
Design that works as a single system.
Four stages, and you make the key decisions at each one.
Discovery & Strategy
Your business, buyers and competitors. You sign off the strategy before any design starts.
Brand Identity
Logo, colour, type and voice. You choose the direction, then we refine it.
Web Design & Build
A website designed from the brand. You approve the design before we build it.
Launch & Grow
Launch, handover and 30 days of support included.
Discovery & StrategyBrand IdentityWeb Design & BuildLaunch & Grow
Brands we've worked with, in 11 countries
Who you work with
Two people on every project.
Strategy and design stay with the same two people from the first call to launch. You always know who is doing the work.
Design and build
Aidar Amrekulov
10+ years in graphic design, 8+ in brand identity.
Brand strategy
Dalida Murat
10+ years building brands at multinationals, including Lactalis.
Brand identity: 3–5 weeks. Website: 4–6 weeks. Together: 7–9 weeks with a clear schedule.
Free 30-minute audit
Every month without a coherent brand is lost ground.
In a free 30-minute call, Aidar will show you where your identity and website are costing you clients. Afterwards, you'll get a one-page summary with your top three fixes.
No commitment and no pitch deck. We take on at most three projects at a time.
Not ready to talk yet?
Start with the free Brand Audit Checklist.
5 signs your visual identity is costing you clients, and what to do about each one.
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