Rebrand · Brand Guidelines
Purple Squirrel
A new identity for an executive search firm, built around a squirrel that sits in the negative space of its own tail.
View case study : Purple Squirrel(Brand identity & web design)
We turn great ideas into brands people remember.
Your LinkedIn, website and pitch deck should look like one company. Right now, do they?
(The first check)
Before they call, they look you up.
LinkedIn first. Then your website. Then the deck you sent.
Different logo
Different colours
Different tone
“Are these even the same company?”
(What they see)
Three places. Three different companies.
Different logo, colours and tone. Your buyer notices and says nothing.
(What they think)
“Are these even the same company?”
Doubt arrives before the first conversation. It shows up later as a lower price, a slower yes, or silence.
(The quiet loss)
They never tell you why.
They simply reply to someone who looked more certain.
(The system)
It doesn't have to look like this.
Different logo
Different colours
Different tone
“Are these even the same company?”
Illustrative example. Northfield is a fictional company.
01
One brand, everywhere you appear.
Every touchpoint follows the same rules.
02
Built to grow without breaking.
A framework that survives new products, markets and people.
03
A website that converts the traffic you already have.
Built from the brand, so visitors see a company they can trust.
Before they call, they look you up. LinkedIn first. Then your website. Then the deck you sent.
Three places. Three different companies. Different logo, colours and tone. Your buyer notices and says nothing.
“Are these even the same company?” Doubt arrives before the first conversation. It shows up later as a lower price, a slower yes, or silence.
They never tell you why. They simply reply to someone who looked more certain.
It doesn't have to look like this.
One brand, everywhere you appear. Every touchpoint follows the same rules.
Built to grow without breaking. A framework that survives new products, markets and people.
A website that converts the traffic you already have. Built from the brand, so visitors see a company they can trust.
The three browser windows above are an illustrative example of a fictional company, Northfield.
(How we work)
Design that works as a single system.
We build complete visual design systems that give your team what it needs to communicate consistently, from the first brand touchpoint to the last page of your website.
Discovery & Strategy
Your business, buyers, and competitors. Everything else is built on this foundation.
Brand Identity
Logo system, colour, type, voice, positioning. A complete visual language.
Web Design & Build
A conversion-focused website, designed straight from the brand.
Launch & Grow
Launch, handover and 30 days of support included.
Discovery & StrategyBrand IdentityWeb Design & BuildLaunch & Grow
Brands we've worked with
Brand identity: 3–5 weeks. Website: 4–6 weeks. Together: 7–9 weeks with a clear schedule.
(Brand Audit Checklist)
Not ready to talk yet? Start here.
Download our free Brand Audit Checklist: 5 signs your visual identity is costing you clients, and what to do about each one.
You'll also get the occasional note from us. Unsubscribe anytime. See our Privacy Policy.
(Free 30-minute audit)
Every month without a coherent brand is lost ground.
A free 30-minute audit will show you where your identity and website are costing you clients, and what it would take to fix it.
No commitment and no pitch deck. Just a clear assessment.