Rebrand · Brand Guidelines
Purple Squirrel
A new identity for an executive search firm, built around a squirrel that sits in the negative space of its own tail.
View case study : Purple SquirrelBefore you get there
But here's the reality most growing businesses face before they get there.
(The problem)
The high cost of a broken brand.
It happens as companies grow. You move fast, hire different people, brief different suppliers, and your brand quietly fractures along the way.
Diluted trust
When a brand looks different on LinkedIn, your website, and a pitch deck, it creates a subtle sense of instability.
Clients notice. They rarely say so. They choose a competitor instead.
Market invisibility
Inconsistent design makes it difficult for your audience to recognise and remember you in a crowded digital space.
Your competitor is one Google search away from the buyer who forgot your name.
Operational friction
Without a defined design system, every new marketing asset requires starting from scratch, wasting time and resources.
Your team rebuilds the same layouts and styles each time instead of reusing a system.
Missed opportunities
A brand that doesn't communicate your value clearly causes potential clients to underestimate what you offer.
You win less business, at lower prices, from clients who don't fully value what you do.
The longer a fragmented brand goes unaddressed, the more it becomes the ceiling on what your business can charge, who it attracts, and how seriously it's taken.
(How we work)
Design that works as a single system.
We build complete visual design systems that give your team what it needs to communicate consistently, from the first brand touchpoint to the last page of your website.
Discovery & Strategy
Your business, buyers, and competitors. Everything else is built on this foundation.
Brand Identity
Logo system, colour, type, voice, positioning. A complete visual language.
Web Design & Build
A conversion-focused website, designed straight from the brand.
Launch & Grow
Launch, handover and 30 days of support included.
Discovery & StrategyBrand IdentityWeb Design & BuildLaunch & Grow
Brands we've worked with
Brand identity: 3–5 weeks. Website: 4–6 weeks. Together: 7–9 weeks with a clear schedule.
(Brand Audit Checklist)
Not ready to talk yet? Start here.
Download our free Brand Audit Checklist: 5 signs your visual identity is costing you clients, and what to do about each one.
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(Free 30-minute audit)
Every month without a coherent brand is lost ground.
A free 30-minute audit will show you where your identity and website are costing you clients, and what it would take to fix it.
No commitment and no pitch deck. Just a clear assessment.