Online Speechie

We began with the client's own idea, a child's face made from the letters OS. We advised that the letters would read more clearly if the O became an eye, and asked a bigger question: does the mark say speech? We then presented style directions and a set of logo concepts. The client chose a toy-block direction, and one design in particular, and asked us to keep exploring it.

We refined the block mark alongside a typographic alternative and tested both in several palettes. The client wanted yellow and teal in paler tones, but bold teal and yellow do not sit well together. We softened the shades and added purple, which suits both. A lighter, sunnier yellow worked better with the teal than the deeper egg-yolk yellow. Asked which logo we would choose, we picked the block mark, because it becomes a brand pattern, works as a mask for photography and reads at once as a children's brand. The client agreed. Gilmer, a geometric sans, set the type. Final logo files followed in May.

The client asked to see the identity on a real layout before locking a style guide, so we designed the home page first, then the Language Check-in, Clinic, Activity Library, Guides and Programs pages, a product page template and mobile layouts. We drew custom icons and tested illustration styles as the client's needs became clear. When the Programs page felt busy, we moved it to a simpler, cleaner layout, and the client's reaction was that it was much clearer.